Logos are a very important component in a company’s brand identity. It is usually the most recognizable representation of your company. Logos have to communicate very quickly your brand message.
Some questions to ask…will your logo stand the test of time? Is the design clean and simple? Will you have the same in 5, 10, 15 years? Will it scale to different sizes and not lose any quality? Does it work for print as well as web?
Logos are the cornerstone of your brand and usually start the design process.